MesScènes — Opening the doors to culture.

Backed by the Grand Théâtre de Québec and TELUS, the messcènes fund is a collaborative donation program that gives families and young people in the region access to cultural experiences they wouldn't otherwise have. One dollar added at ticket purchase is tripled through matching contributions from the Grand Théâtre and TELUS. Small gesture, big impact.

MarketingSTRAT produced the official video for the program. The brief: capture the emotion of the first messcènes experiences — children discovering The Nutcracker for the first time, families going on backstage tours, meeting artists and attending creative workshops. All within the walls of one of Quebec's most important cultural institutions.

The challenge

Tell a social initiative story without falling into sterile corporate territory. The messcènes fund is built on a simple idea — $1 becomes $3 — but the impact is deeply human. The video needed to convey that warmth while respecting the prestige of the institution and TELUS as a major partner.

The approach

Christian Gómez directed the shoot on location at the Grand Théâtre de Québec during the first messcènes activities. No staging, no rigid script. The goal: capture real moments — the wide-eyed looks, the spontaneous laughter, the silence in the great hall. The final edit distills those moments into a story that unfolds in under two minutes.

The result

The program has already given over a hundred people access to privileged cultural experiences since its launch in November 2025. The video serves as the primary communication tool for the fund, distributed across the Grand Théâtre and TELUS platforms to encourage donations and raise awareness of the initiative in the Quebec City community.