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Videos, projects and content produced for our clients.

Diagnostics

Stopping your ads: what stops, what stays, what must be rebuilt

Stopping the ads of a B2B SME: what stops the same day, what keeps working for you, and what has to be rebuilt when you restart. Documented facts only.

September 2026
Contracts and ownership

Switching marketing agencies: what you take, and what you never had

Switching marketing agencies without losing your assets: what your company takes, what it never had, and what to check before giving notice, not after.

September 2026
Diagnostics

Competitor bidding on your name on Google: what the policy allows and what it restricts

A competitor bidding on your name on Google: what the trademark policy allows, what it restricts, how to report it, and when defending your name pays.

September 2026
Contracts and ownership

How long corporate video production takes, and where the weeks go

How long corporate video production takes: where the weeks actually go, what depends on the studio, and the delay the client causes almost every time.

September 2026
Contracts and ownership

Evaluating a video agency portfolio: what a showreel does not prove

Evaluating a video agency portfolio: why a showreel mostly proves editing skill, and what to ask about every project a studio puts in front of you.

September 2026
Contracts and ownership

Monthly retainer or one-off project: what a B2B firm should actually buy

Monthly retainer or one-off marketing project: what a long-cycle B2B firm actually needs, and the honest case for buying one video and stopping there.

September 2026
Diagnostics

Unqualified leads from B2B advertising: what invites them and what they cost

Unqualified leads from B2B advertising: what they cost your sales desk, what in the ad and the page invited them, and why filtering early beats sorting late.

September 2026
Diagnostics

LinkedIn company page with no views: it is a storefront, not a channel

LinkedIn company page with no views: what LinkedIn actually counts, what a page cannot carry, and what it is really for in an industrial company.

September 2026
Diagnostics

Facebook ads that bring no B2B clients: the five real causes

Facebook ads that bring in no B2B clients: five causes in the order to check them, what to demand from whoever runs it, and when Meta is simply the wrong room.

September 2026
Contracts and ownership

Outdated corporate video: what dates it, and what can be saved

An outdated corporate video: what actually dates a company film, what can be recut instead of reshot, and when leaving it alone is the right decision.

September 2026
Diagnostics

Lots of website visits, few requests: a credibility problem, not a traffic problem

Lots of website visits and few requests: check that requests are measured, then see what a technical buyer fails to find and what he does next.

September 2026
Diagnostics

Nobody watches our corporate video: it never had a job

Nobody watches your corporate video: it usually had no job to do, and the missing money is in distribution, not in production. What to demand next time.

September 2026
Contracts and ownership

Comparing two video production quotes: the gap is almost never the price

Comparing two video production quotes in Quebec: why the two documents rarely describe the same work, and the questions that expose the real gap.

September 2026
Compliance

Employee image rights in a Quebec corporate video: settle it before the shoot

What a Quebec employer must settle before filming employees: the eight qualities a valid consent needs, in the Commission d'accès à l'information's words.

September 2026
Compliance

Video usage licence: term, territory, media and scope

Video usage licence: the term, territory, media and scope decide whether your film still works in two years. What to demand from a producer in writing.

September 2026
Compliance

Law 25, ad pixels and consent: what the rule actually says

Quebec's privacy regulator says a technology that identifies or profiles a person cannot be on by default. What that means for your ad pixels and tags.

September 2026
Contracts and ownership

Minimum marketing agency engagement: what that floor is for

Minimum engagement with a marketing agency: why a floor exists, what a short one protects for you, and what to demand in exchange before signing.

September 2026
Compliance

Made in Canada claim in advertising: what it actually requires

Made in Canada claim in advertising: the 51% of total direct costs threshold, the last substantial transformation, and the qualifying statement.

September 2026
Compliance

Music in corporate video: which copyright did you actually buy

A recorded track carries two separate copyrights. What a music licence has to state to actually cover your corporate video, and what to demand.

September 2026
Contracts and ownership

Who should own the Meta ad account: the company, not the supplier

Who should own the Meta ad account for your company, what Meta's own documentation actually says, and what to demand from a supplier before signing.

September 2026
Contracts and ownership

Who owns the raw video footage: possession versus rights

Who owns raw video footage in Canada: the author is the first owner of copyright. What a manufacturer should demand in writing before signing anything.

September 2026
Compliance

B2B cold email and the anti-spam law: which ground are you standing on

Canada's anti-spam law does not ban B2B cold email. Which consent ground you actually stand on, and what to demand from whoever emails for you.

September 2026
Compliance

English advertising in Quebec: what Law 96 requires, and what it changes before the shoot

English advertising in Quebec and Law 96: the OQLF rule, French at twice the space, and what it costs to plan the French version after the shoot.

September 2026
Compliance

Client testimonial advertising rules: what you may publish

Client testimonial advertising rules: written authorization, distortion in the edit, and why a testimonial is not proof of a performance claim.

September 2026
Industrial Marketing

Beauce manufacturer marketing agency: what an outside studio should come to the plant to do

What a Beauce manufacturer should demand from a marketing agency: a plant visit, footage that serves sales and campaigns, and the owner's time protected.

September 2026
B2B Marketing

Marketing agency for Lévis and the South Shore: hiring a studio from across the river

Marketing agency for a Lévis or South Shore B2B firm: what on-site work requires of you, what to demand, and when someone else serves you better.

September 2026
Video production

Video agency Montréal vs Québec City: what should actually decide it

Montréal agency or Québec City studio for a B2B video: what matters is where the plant is, who shoots, how travel is billed and what the footage is for.

September 2026
B2B Marketing

B2B SME thought leadership: one leader, one theme, one channel

B2B SME thought leadership in Québec without a communications team: one leader, one theme, one channel, and what a real point of view demands.

September 2026
Video production

Industrial video production in Saguenay: one trip, a year of content

Industrial video production in Saguenay: when to bring in an outside studio, what a multi-day trip must deliver, and when a local videographer is better.

September 2026
B2B marketing

B2B buying committee content, stage by stage and seat by seat

Who actually sits on an industrial B2B buying committee, what each person is afraid of, and the kind of proof that answers each of those fears.

September 2026
B2B marketing

SME leader visible on LinkedIn: why it has to be your account, not the company page

SME leader visible on LinkedIn: what belongs on your own account, what stays on the company page, and what it costs you to start and then stop.

September 2026
B2B marketing

Supplier shortlist: getting on it before the request for quotes exists

How a B2B supplier gets on a Quebec buyer's shortlist before the request for quotes is written, what proof it takes, and when price alone decides.

September 2026
Industrial marketing

Employer marketing for a plant: hiring starts long before the posting

Employer marketing for a plant: why hiring is an attention problem first, what an honest look at the floor shows, and when none of it will help.

September 2026
Industrial marketing

Industrial marketing in Quebec: agency or an in-house hire

Industrial marketing in Quebec: what an in-house coordinator does better, what an outside studio does better, and the hybrid that actually holds.

September 2026
Industrial marketing

Marketing for industrial subcontractors: proving capacity when you cannot name a client

Marketing for industrial subcontractors: what a prime contractor's buyer must see before adding you to a list, when you cannot name your clients.

September 2026
B2B marketing

MQL vs signed contract in B2B marketing: the number that proves nothing

MQL vs signed contract in B2B marketing: why a lead count can triple while nothing closes, what a number must be attached to, and who owns the answer.

September 2026
Authority video

CEO video interview: how to prepare a leader before the shoot

CEO video interview prep: what a real preparation covers, what your company must decide before the shoot day, and when you should not film at all.

September 2026
B2B marketing

B2B case study: how to write the one a buyer forwards to a colleague

B2B case study: how to write one a buyer forwards. Which figures a client will approve, which they never will, and the approval path that kills most.

September 2026
Industrial marketing

Industrial trade show preparation: the marketing work that decides what you bring home

Industrial trade show preparation: what a competent capture includes, who is worth filming on site, and why most exhibitors come home with nothing to publish.

September 2026
Authority video

Executive LinkedIn video series: one sitting should feed months, not one post

Executive LinkedIn video series: why one sitting should feed months of posts, what that demands of the shoot, and who inside the company does the publishing.

September 2026
Industrial marketing

Virtual factory tour video: what it has to prove to a buyer who will never walk your floor

A virtual factory tour video is a sales tool: what it has to prove to a buyer who cannot visit, what stays off camera, and where it stops working.

September 2026
Advertising

LinkedIn ads agency in Quebec: what to demand before you sign

LinkedIn ads agency in Quebec: what a competent setup includes, the questions to ask before you sign, and when you do not need an agency at all.

September 2026
Advertising

Google Ads for manufacturers: the queries that matter

Google Ads for manufacturers: which search queries deserve your budget, why the default location setting buys useless traffic, and what to demand.

September 2026
Advertising

LinkedIn ads for industrial B2B: when the spend is justified

LinkedIn ads for industrial B2B: the 300-account minimum that decides before your budget, what LinkedIn refuses to publish on cost, and when to skip it.

September 2026
Advertising

Facebook ads report: how to read what it really says

Facebook ads report: how to read what Meta attributes to itself, what Meta documents, and what your Quebec company actually invoiced this month.

September 2026
Advertising

Meta pixel conversion events an SME should send

Meta pixel conversion events for a B2B SME: the 17 standard events Meta documents, why PageView proves nothing, and what to demand from a supplier.

September 2026
Advertising

Meta vs LinkedIn ads for B2B in Quebec

Meta vs LinkedIn B2B ads: neither platform publishes a cost figure. Here is the comparison that does exist, on targeting, audiences and attribution.

September 2026
Advertising

Retargeting a B2B long cycle without wearing it out

Retargeting a B2B long cycle: Meta, LinkedIn and Google all document audience windows that expire before your sales cycle ends. What to demand instead.

September 2026
Industrial marketing

Manufacturer website: what it must contain for a technical buyer

What a manufacturer website must contain to pass a technical buyer's screen: numbered capabilities, certifications, lead times, and a person who answers.

September 2026
Photography

Stock images vs real photos: when each one serves your website

When stock images are the right call on a company website, when they cost you credibility, and what an industrial buyer reads in a real photo.

September 2026
Video production

Corporate event video capture: decide the deliverable before the day

Corporate conference video capture in Quebec: decide the deliverable before the day, own the sound, plan the ballroom light and book an interview room.

September 2026
Video production

Corporate video length: how long depends on where it plays

How long should a corporate video be? It depends where it plays. LinkedIn feed, home page, buying committee, trade show booth: four different lengths.

September 2026
Photography

Corporate photography for a Quebec company: plan a library, not a portrait session

Portraits, plant floor, product, process: the photo inventory a Quebec B2B company should plan in one day, and the licence terms to insist on.

September 2026
Video production

Factory video shoot: what nobody tells you before the day

Factory video shoot: safety, mixed light, machine noise, confidentiality and access. What a manufacturer should demand of a supplier before the crew arrives.

September 2026
Video production

Industrial drone video in Quebec: what to ask before anyone flies

Industrial drone video in Quebec: the three pilot certificates since 2025, sheltered operations, and the questions to ask your video supplier.

September 2026
Advertising

LinkedIn B2B video: what to demand before anyone produces it

LinkedIn B2B video format: the only officially recommended length, what SRT captions can block, and what the daily budget does not cap.

September 2026
Video production

Company Recruitment Video: Show the Shop Floor, Not the Lobby

A company recruitment video that shows the shop floor, the shift and a real employee speaking plainly gets fewer applications, and better ones.

September 2026
B2B marketing

B2B marketing agency Quebec City: what a local studio owes you

What a B2B firm near Quebec City should expect from a local marketing studio, how the work actually runs, and when you should hire a bigger agency instead.

September 2026
B2B marketing

How to choose a B2B marketing agency: the questions that decide it

How to choose a B2B marketing agency: the questions to ask before you sign, the answers that should end the meeting, and when to hire nobody at all.

September 2026
Meta advertising

Facebook advertising cost in Quebec for a B2B SME

Facebook advertising cost for a Quebec SME: the daily minimums Meta actually documents, why published benchmarks mislead, and the math to run yourself.

September 2026
Industrial marketing

Manufacturing marketing plan for a Quebec SME: what a real one contains

What a manufacturing marketing plan must contain for a Quebec SME with no marketing department, the order in which the constraints bind, and how to judge the plan you are handed.

September 2026
Video production

Corporate video pricing in Quebec: what actually moves a quote

What actually moves the price of a corporate video in Quebec: crew size, shoot days, deliverables, usage rights, travel and post-production scope.

September 2026
Video production

Corporate videographer in Quebec City: what a shoot day actually costs you

What a corporate videographer in Quebec City actually does: what a day inside a working plant costs you, what a competent supplier protects, and how to read a quote.

September 2026
Signal Program

B2B Executive Authority Video: The Face Beats the Brand

B2B executive authority video earns trust a corporate brand film cannot. What a leader should say on camera, how to shoot it, and who must see it.

September 2026
Video production

B2B client testimonial video: shoot it inside the client's plant

B2B client testimonial video: plant access, the approval chain, what makes a testimonial believable to a technical buyer, and when not to shoot one at all.

September 2026
Pierre Lapointe - Toutes tes idoles - Grand Théâtre de Québec
Grand Théâtre de Québec · Pierre Lapointe

Toutes tes idoles — One Take.

Live acoustic performance captured in a single take at the Foyer Louis-Fréchette. Directed by Christian Gómez.

November 2025
Grand Théâtre de Québec - MesScènes - Collaborative Fund
Grand Théâtre de Québec

MesScènes — Opening the doors to culture.

Official video for the messcènes fund. $1 becomes $3 thanks to the Grand Théâtre and TELUS.

March 2026
Grand Théâtre de Québec - Rigging system Louis-Fréchette Hall
Grand Théâtre de Québec

Behind the Curtain — The rigging system gets a historic upgrade.

Documentary video on the modernization of the Louis-Fréchette Hall rigging system.

February 2026