Case Studies

Mecart

Clean rooms & controlled environments

Industrial manufacturer, North America

Mecart, a specialist in controlled environments, wanted to strengthen its visibility and attract new clients across North America. Their sales depended entirely on marketing.

Full marketing direction. Interviewing, filming, producing and editing 14 project videos across North America (Alberta, Quebec, Oregon, California, Arizona, Tennessee, Ohio, Virginia, Florida, North Carolina), showing their unique know-how and client testimonials.

Putting candid client testimonials at the centre strengthened their credibility and standing in the sector. Lower acquisition costs and a higher closing rate for the sales team.

We walked into a room with every decision maker to present our value. We played the video. The moment the client testimonial started, the prospect stood up and said: no need to hear more. If he trusts you, we move forward.

VP, Mecart

Lower acquisition cost Higher closing rate 14 videos, 10 states/provinces

Geomega Resources

Cleantech & rare earth recycling

Public company (TSX.V: GMA), Quebec

Geomega Resources develops proprietary technologies for recycling rare earths and critical metals, the materials behind the energy transition, electric vehicles and permanent magnets. Listed on the market (TSX.V: GMA), the company was building its first demonstration plant in Saint-Hubert, but its positioning and brand image did not reflect the scale of its mission or its credibility with investors and industrial partners.

We rewrote the script. Geomega was repositioned as a cleantech leader in the circular economy, not simply a junior mining company with a promising technology. Complete visual identity overhaul: new logo, new palette, new brand architecture built around circularity and sustainable innovation. Wrote the new strategic positioning and all of the brand content. Designed and developed a new website aligned with the new identity.

Phase I delivered. The strategic and visual foundation is in place. The company is now positioned for Phase II: go to market, targeted visibility with institutional investors, industrial partners and players in the critical metals supply chain.

Full cleantech repositioning Visual identity and branding rebuilt New website and brand architecture Public company TSX.V

Grand Théâtre de Québec

The cultural institution of the Capitale-Nationale

18 months of continuous mandate

Grand Théâtre de Québec needed expertise to run its marketing strategy, its search visibility, its social media, its META and Google campaigns and its content creation across a growing slate of shows.

Create, direct and produce a strategy and a content calendar, identify optimization opportunities and launch Google Ads and META campaigns to give the shows reach.

Cost per sale cut in half. Social media views up (2x on Facebook, 5x on Instagram) and clicks on purchase links up 145% year over year. For every dollar invested, $12 in direct ticket sales.

It is really easy and fast. It is so good to have someone talented for content creation in house.

Pierre Lapointe, artist

12:1 return on every dollar +145% purchase clicks $1 invested = $12 in ticket sales 18 months of steady results

ÀNI Private Resorts

Ultra luxury hotels worldwide

7 years of marketing and sales direction

ÀNI Private Resorts, a network of ultra luxury hotels, wanted to stand out in the high end travel market while building a genuine brand identity.

Lead the company's marketing and sales. Branding, strategy, go to market, content for the website and social media, reservations, negotiations with clients and travel agents worldwide.

Revenue multiplied by 12 in 7 years. The strong visual identity made it possible to bring on A-list ambassadors to represent the company. Aaron Paul and Bryan Cranston launched their Mezcal, Dos Hombres, with the support of Christian Gómez.

Revenue x12 in 7 years A-list ambassadors Aaron Paul, Josephine Skriver, Jasmine Tookes

Les Plaines d'Abraham

Four season artistic documentation

National historic park, Quebec

Les Plaines d'Abraham needed to update their photo library for their archives and their new marketing. The mandate covered artistic and exhaustive documentation of the park's important historic sites, across the four seasons.

Produced a large series of high quality photographs and videos to capture the historic and natural essence of the park. Attended every park event and announcement.

The photos were published in many magazines and on the covers of travel guides around the world, strengthening the site's international appeal.

International travel guide covers 4 seasons documented